case: RGA Technical Consulting
An all-around technical consulting
We offered comprehensive technical consulting to R/GA with the aim of implementing new technologies to revive a business in the medical equipment industry that had experienced a significant loss in market share.
A hawk's-eye view: looking for pain points
Without writing a single line of code, we delivered a detailed report of the business needs, encompassing BackEnd and FrontEnd solutions, analytics, design, and marketing recommendations to restore their digital presence.
We provided comprehensive technical and design consulting, offering BackEnd and FrontEnd solutions while introducing a new marketing strategy.
Thanks to a thorough analysis and a hawk's-eye view, the internal team at R/GA could leverage this strategy to make their development work seamless and speedy.
We needed to identify the pain points to address them. This 'looking-for-trouble' approach was necessary to pinpoint user frustrations and unfulfilled needs.
We carefully selected a set of leading technologies to provide comprehensive technical consulting in favor of all the project's stakeholders.
Technologies
Acquia
Adobe AEM
Adobe Launch
Brightcove
Cloudflare
Drupal 8
Google Analytics
Google Tag Manager
OnTram
Solr
Challenges
- Conduct a comprehensive Drupal assessment to evaluate the implementation of new technologies.
- Provide technical consulting to assess the current functioning of the site and offer recommendations on the next steps.
- Restore the client’s digital presence and enhance competitiveness.
Journey
We aimed to deliver a detailed technical report outlining all possible improvements in the following areas:
- New design integration updates and refinements in content structuring and writing
- Audience expansion with regionalization
- Assessment of accessibility and ease of navigation for the site
- Implementation of automatic language translations for content pieces
- General site performance
- Possibility of reusing technologies between two of the client sites
- Update of CMS and overall website security
While rendering these services, no code writing was involved. The service provided was a comprehensive technical audit. In addition to the more technical aspects, we conducted an entire user experience revision to identify pain points and potential user frustrations prompted by the site.
Destination
Once we delivered the audit, every pain point and possible solution were already on the table for R/GA's internal development team to implement.
Thanks to our detailed technical assessment and report, R/GA could create a seamless site with a robust architecture right in the heart of the medical equipment industry.
We are pleased when thriving businesses like R/GA consult with our coding agency to raise the bar for the entire development industry.
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